I admit at times to being a bit jealous of “The Mom.” When it comes to child rearing, and childhood memories, and everything to do with building a relationship with a child, it seems that marketers believe that there is nobody else but “The Mom.” This is not a slam against mothers. History certainly shows why marketers tend to steer towards them in such cases (even if it is an “unwanted” Butterball Turkey Pot Holder… sorry I couldn’t help myself).
I have of course learned over the years that there are plenty of “The Dads” out there as well that strive much harder than previous generations to do more with our kids, to be a bigger part of their lives from the outset, and not just be, “The Provider,” that comes home from work looking for his Pipe and Brandy, then patting his kids on the head as the nanny whisks them off to bed. Nope, we got the message, and we have made sure we have time to tell the kids, “Lets go fly a kite.”
Then I ran across this article on msn, about Paving Memory Lane, from Best Life Magazine, and by the time I was done, I was… I don’t know annoyed?… sickened?… generally pissed. It seems that in the eyes of this author, the only way for a Dad to ingrain his place in his children’s head is to trick them into it. He offers “tricks” such as giving names to events so they are catchy, family slogans, the buying of “tourist-trap junk”, and even hookey day to “prove” you are cool.
I like many men want to create memories with our children, but if the only way you can create them it to trick your kids into remember it, then I say either you aren’t trying hard enough, or often enough. Just being there for your kids is a gift your kids will cherish. Being there for that soccer game, or dance recital, or whatever else is important to them when they are young is far more important and will be remembered far longer, than the trinket you indulged on the one time you actually did something for them.
Just being a Dad for your kids is enough. No slight of hand required.

